Rotorua based · Serving all of New Zealand
Rank in the top 3 on Google. Pay for SEO only when you do.
Shaw SEO combines performance-based SEO, daily social media marketing and AI automation to put New Zealand businesses in front of the customers already searching for them.
- No SEO retainer until you hit the top 3
- First month of social free
- No lock-in contracts
Free SEO Audit
Find out exactly what's stopping you ranking.
Tell us your business name and we'll put together a no-obligation audit of your Google visibility — and show you what it will take to get into the top 3.
- Keyword & ranking checkWhere you rank today for the searches that matter.
- Local SEO reviewGoogle Business Profile, maps visibility and citations.
- Technical healthSite speed, mobile experience and on-page issues.
- Clear action planA plain-English roadmap to reach the top 3.
Request your free audit
Takes 30 seconds. Personally reviewed by Bayley.
Why Shaw SEO
An agency that only wins when you do.
Shaw SEO was founded by Bayley Shaw with a simple belief: businesses shouldn't pay month after month for SEO that never moves the needle.
So we flipped the model. We do the work to get you ranking, and our SEO retainer only begins once you're in the top 3 on Google — then we keep you there. Alongside SEO, we run your social media and build AI automations that capture leads around the clock.
You deal directly with Bayley. No account managers, no hand-offs, no jargon — just focused work on getting your business found.
Performance-based
Our SEO retainer only starts once you reach the top 3 on Google. We get paid when you get results.
Transparent
Clear pricing, honest reporting and no long lock-in contracts. You always know what you are paying for.
Locally grounded
Based in Rotorua, working with businesses across the Bay of Plenty and the rest of New Zealand.
Services
Everything you need to be found, chosen and contacted.
- Primary focus
Search Engine Optimisation
Get found by the customers already searching for what you offer — and stay at the top.
- Local SEO & Google Business Profile
- On-page SEO & technical fixes
- AI SEO for ChatGPT, Gemini & AI Overviews
- Content & keyword strategy
- Daily content
Social Media Marketing
Consistent, on-brand posting that keeps you visible and builds trust with your audience.
- Instagram & TikTok
- Facebook & LinkedIn
- X (Twitter)
- Management & engagement
- Always on
AI Automations
Never miss another lead. Let AI answer, qualify and book while you focus on the work.
- Website chatbots
- 24/7 AI phone answering
- Lead capture & follow-up
- Custom workflow automation
- Paid growth
Google Ads & Meta Ads
Targeted campaigns that put you in front of buyers fast, with spend focused on what converts.
- Google Search Ads
- Facebook & Instagram Ads
- Conversion tracking
- Ongoing optimisation
Pricing
No results, no SEO retainer. It's that simple.
Most agencies charge from day one and hope for the best. We put our money where our mouth is.
- Pay on performance
SEO
$500NZD / month
$0 retainer until you reach the top 3 on Google
- Retainer starts only once you rank top 3
- We maintain your top 3 position
- Local, on-page & AI SEO included
- Monthly plain-English reporting
- First month free
Social Media Marketing
$700NZD / month
Daily posting across 5 platforms
- Instagram, TikTok, Facebook, LinkedIn & X
- Daily content, created and scheduled
- Posting volume adjustable to suit you
- Your first month is completely free
- Built for you
AI Bots & Automations
Customquote
Scoped to your business and workflow
- Website chatbots
- 24/7 AI phone answering
- Lead capture & booking automation
- Integrated with your existing tools
All prices in NZD. Google Ads & Meta Ads management quoted based on your goals and ad spend.
Get in touch
Ready to own the top 3?
Start with a free SEO audit, or reach out directly. You'll speak with Bayley — not a sales team.
- Emailbayley@shawseo.co.nz
- Phone022 525 4155
- OfficeMonokia Street, Rotorua, New Zealand
- FacebookFollow Shaw SEO (opens in a new tab)
Prefer to talk it through? Book a Zoom call or meet in person in Rotorua. Just mention it in your message or give Bayley a call.
Get your free SEO audit
No obligation. Usually back to you within one business day.